Village Hotels Essay Example | Topics and Well Written Essays - 250 words

Village Hotels - Essay Example Since it has beaches everyone likes to visit these hotels. Â  The new married couples or the one who wants to enjoy their relationship frequents these village hotels. They are a source of primary income for the village hotels. They provide all facilities and offers discounts that make the hotel fares reasonable. Hawaiian hotels are very famous for couples. They provide everything from good food to excellent service and guide the tourists regarding historical places. Â  Village hotels provide special facilities for businessmen. They provide them conference halls, auditorium, dining halls, etc. Wedding and grand parties are one of the important sources of income. Hotels provide all the facilities needed. The fares depend on the number of people coming to the party or space available in the hotel. Â  Village hotels have to make special arrangements in summer and on Christmas. During summer most of the people want to spend time with their families. Since summer vacations would be declared children would love to visit new places. The resorts offer special discounts for them. Places like Thailand, Goa, Hawaii, etc., are the most preferred village hotels. Â  Everyone has their own taste and prefers them very much.

Managing Time as an Adult Learner Essay Example for Free

Managing Time as an Adult Learner Essay Proper management of our time can be described as using skills and techniques to manage time in order to complete a designated task or goal. Time is a valuable thing, it should not be wasted. One needs to be very careful how they use their time. Adult learners have unique difficulties with time management due to other important aspects of their lives, which require much time and attention; some of these aspects may include family, a home, and full time employment. However, with a little organization and better time management skills, the adult learner can find more free time for family and reduce the stress in their personal lives. One important aspect of adult learning is study goals in order to help focus ones time and energy. Use a calendar to keep track of all class work and personal obligations. Often a personal organizer is best, something like a palm or blackberry. Do not forget to schedule in some break time and be sure to take them. Study goals should begin with large, long term goals. Start with a year plan and work down from there. Continue to break down the year into semesters, then months, weeks, down to the days. (Karr, M. Siebert, A. 008) Create a daily to do list to be sure one completes everything. Always study in a specific place that works well for the individual learner where one is comfortable and be sure there is good lighting. Remember distant learning can be more difficult, so do not fall behind. Work hard to reduce noise distractions while studying. Some examples may be television, children, and anything else that may cause one’s mind to drift. Often, a studying student will benefit from a low white noise in the back ground to help drowned out other noises. It is recommended for students that are working full time to take no more than two classes at a time. For every hour in class, the student will need two to three hours for homework. (Karr, M. Siebert, A. 2008) One aspect that is very important when working a job and taking classes is being able to adjust your school work load during busy work times. For example, if a student works in a retail job setting, one should lighten their school load during the Christmas holiday season. A student should be aware of their learning style before beginning college courses (Steinbach, R. 000). For example, if a student is a visual learner they need to see information in order to learn it. They learn through seeing. This type of student enjoys maps, charts, graphs and diagrams. They take detailed notes and benefit from power point presentations and videos. On the other hand, if a student is an auditory learner they will benefit more from lectures, lessons, and discussions. This type of learner rarely takes notes and often reads aloud in order to comprehend the information (Siebert, A. Karr, M. 2008). Keeping the stress out of one’s life is another important aspect of being an adult learner. It is important that the student understands how to separate regular life events and activities and school work. This can be a very hard balance to find, but if done correctly it can reduce the stress of going back to school tremendously. Remember to keep on track with your schedule and do not procrastinate by putting things off until the last minute. Doing this can cause unwanted stress and may possibly effect your grade. Something else the student can do to keep stress under control is to set aside some time to do the things most enjoyable to them. Include ones family and friends, and this can double as family time. Social life and family time are another area that needs to be kept under control while attending school as an adult. The student needs to be open and honest with the family regarding the time commitment and the help that will be needed as one travels down this road. It may take six months to a year before ones family has truly adjusted to the student and the schedule (Smelser, L. Ph. D 2009). The student must be very specific in asking for help and support and do not forget to say thank you to those that do help. If the student has children, consider including them in a study session and always reserve special time for them each week, remember quality is better than quantity. As an adult student it is easy to get caught up in the activities of the day and overwhelmed with the responsibilities of a job, children, spouse, and a home. Remember, one needs to take care of their bodies and minds in order to be a successful student. One important aspect is to continue to eat right. Do not skip meals or rely on sugar and caffeine to get you through your day. Healthy, small meals throughout the day will keep your energy level up and your brain active. Also, do not underestimate the need for sleep, the temptation will be there, but ultimately this is one of the worst things a person can do. Exercise is another activity that is important but often over looked. Exercise can reduce stress and strengthen muscles. â€Å"The more sensory systems and muscles involved in learning, the faster you learn and more you retain. † (Siebert, A. Karr, M. 2008). There are some study tips that a student should take into consideration when taking college courses as an adult. It is important that the student learns how to increase studying efficiency, comprehension, and one’s ability to remember. For example, this can be done with a chapter review. The first step would be to skim through the chapter objectives or questions, then continue to look for the chapter summary. Second, read through the chapter and turn titles, subtitles, and highlighted terms into a question form. Now is the time to read the chapter, but read it fast. Next, right a summary in your own words and finally, recite what you remember out loud. In conclusion, a student needs to keep their stress to a minimum, maintain a healthy lifestyle, and learn to delegate other responsibilities out to family and friends when the need arises. The busy student should allow some personal time doing things enjoyed most. Always maintain a support system of friends, family and classmates, one never can tell when a favor will be needed. Of course, keep an open line of communication with the instructors for the college as well.

Love Song of J. Alfred Prufrock Essay: A Beautifully Complicated Maste

The Love Song Of J. Alfred Prufrock : A Beautifully Complicated Masterpiece The Love Song of J. Alfred Prufrock, by T.S. Eliot is a beautifully complicated masterpiece. The poem rises above all standards of poetry and completely blows your mind. The poem consists of twenty stanzas, each telling a different part of the story of J. Alfred Prufrock's life. Eliot uses many poetic devices to add a hint of magic to the sound of the poem. The diction he uses turns what seems to be a normal poetic work of art into a dream where everything flows together like magic. An example of his diction would be Eliot's powerful use of metaphor in lines 15 - 25 of the poem. The yellow fog that rubs its back upon the window-panes, The yellow smoke that rubs its muzzle on the window-panes, Licked its tongue into the corners of the evening, Lingered upon the pools that stand in drains, Let fall upon its back the soot that falls from chimneys, Slipped by the terrace, made a sudden leap, And seeing that it was a soft October night, Curled once about the house, and fell asleep. And indeed there will be time For the yellow smoke that slides along the street Rubbing its back upon the window-panes;... In your mind, you can just picture a yellowish fog floating around a house, through a fence, or over the trees. His diction gives you a perfect image of the yellow fog. I believe that the 'yellow fog' is a metaphor symbolizing love. Love is slow, like the yellow fog it touches everything, it invades everything around it. There will always be time for love. There's time for everything. Another poetic device that El... ...ces dying with a dying fall beneath the music from a farther room. So how should I presume?"; confusion in others, "Then how should I begin to spit out all the butt- ends of my days and ways'? And how should I presume?"; fear in others, "And I have seen the eternal Footman hold my coat, and snicker, and in short, I was afraid."; and still loneliness in others, "I have heard the mermaids singing, each to each. I do not think that they will sing to me." The entire poem is sad. He feels lost. He is not understood, he feels old, he wishes he made more of a splash before the 'Footman' comes to get him. He wishes he lived more, loved more, laughed more. The Love Story of J. Alfied Prufrock emphasizes a man who has loved and lost someone he deeply cared about. But as the saying goes, "'Tis better to have loved and lost, than to never have loved at all."

Martin Luther King, Jr.

Martin Luther King, Jr. was born in Atlanta, Georgia, the son of clergyman. He graduated from Morehouse College, in Atlanta, in 1948, and received a Ph.D. in theology from Boston University in 1955. After being ordained a Baptist minister in 1947, Martin was named assistant pastor of his father’s church, Ebenezer Baptist Church in Montgomery. In 1960 he became co-pastor of his father’s church, a post he held until his death. He was assassinated on April 4, 1968, in Memphis, Tennessee, where he had gone to support striking sanitation workers. James Earl Ray was convicted of his murder.[1] The intents of this paper are to: (1) find out why Martin Luther king was distinct from other black leaders; (2) know of his specific works and his literature; (3) be aware of the conspiracy of his death. II. Background A. Why Martin Luther King Jr. was distinct from other black leaders? We have learned that King was very popular due to its noble works that he had done to every race. He was the only leader that received numerous awards even before and after his death. Aside from the award he won in the Nobel Prize, he received another award from a prestige group of Jewish American in 1965. One year after, the Margaret Sanger Award was presented to King, Jr. by the Planned Parenthood Federation of America for his spirited and dauntless resistance to racism and his enduring devotion and commitment for his principle of having a an equality among races. Not like with other black American leaders, King, Jr. also received the President Medal of Freedom in 1977 after his death.[2] And in the 20th century, Martin Luther King, Jr. is regarded as the second most appreciated person. Moreover, aside from the awards he received, he helped Southern Christian Leadership Conference to be found and eventually, he was hailed as head of the organization. The aims and grounds of this organization were based on Christianity and its operational strategies were from Gandhi. During his service, he was able to travel over six million miles and spoke for about twenty-five hundred times.[3] Throughout his leadership, he headed a huge demonstration and rally in Birmingham, Alabama that took notice world widely which provided of what he called a â€Å"coalition of conscience† III. Discussion A. King as a leader Martin Luther King, Jr. was a United States clergyman and civil rights leader. King became the nation’s most prominent spokesman for equal justice for black Americans. He was a charismatic leader and an eloquent speaker, who preached nonviolent resistance to unjust laws and practices, a tactic he adopted from Indian leader Mohandas K. Gandhi. His civil rights efforts helped to bring about passage of the Civil Rights Act of 1964 and the Voting Rights Act of 1965. He was awarded the Nobel Peace prize in 1964.[4] In 1983, the U.S. Congress voted to make his birthday, January 15, a national holiday (celebrated on the third Monday of the month). In addition, his books and literature that were written include: Stride toward Freedom (1958); Measure of a Man (1059); Strength to love (1963); Why We Can’t Wait (1964); and The Trumpets of Conscience (1968).[5] King began his involvement in the modern civil rights movement in 1955 with leadership of the Montgomery (Alabama) bus boycott, which ended segregated seating on that city’s public buses. He then urged black Americans to follow the Montgomery example and win their rights through non-violent protest. As head of the Southern Christian Leadership Conference, which he helped to found in 1957, Martin Luther King, Jr. led demonstrations, marches, sit-ins, and boycotts in many cities in both the South and the North, often meeting hostility and sometimes violence.[6] He was jailed several times in the South for his activities. In 1967, he also became a leader of the peace movement, seeking an end to the Vietnamese War. B. Its Allegations Several suspected that there was a conspiracy during the death of Martin Luther King, Jr. Furthermore, the said eyewitnesses who surrounded King, Jr. during his assassination stated that the shot came from different locations and it came from thick shrubbery nearly close to the â€Å"rooming house† and did not exactly come there. James Earl Ray was suspected as the assassin and was put into trial. On the other hand, Dexter King- son of Martin Luther King- was able to meet Ray and showed support publicly on Ray's efforts to have a trial during 1997.[7] Two years later, Martin Luther King's wife, Coreatta Scott King, and along with the member of her family received an erroneous trial against Loyd Jowers and to the unidentified accomplices. Three years after (2000), the Department of Justice had its investigation on Jower's claims but it failed to look for evidence in order to support the allegations.[8] IV. Conclusion The life of Martin Luther King, Jr. was truly a blessing for every black American who experienced equality and biases from the â€Å"superior race.† This man leaves a very notable reputation and honors that none of the black Americans can compare with his notable record as a man who brought changed in America's society. Martin Luther King, Jr. has truly contributed to the history of United States of America. His upright deeds will not be forgotten for every individual especially for those who experienced racism. He was a type of a leader that was able to lead a mass writhe for racial equality that doomed separation and brought changed to the United States of America. His assassination was not the end of the â€Å"black people society† to keep fighting for their rights but it was only the beginning that motivated their hearts to continue fighting for its principles and rights. References: Haskins, James (2004). The Life and Death of Martin Luther King, Jr. (Lothrop, Lee & Shephard, 2000). Lincoln, C.E. (2002). Martin Luther King, Jr.: A Profile (Hill & Wang, 1996). Oates, S.B. (1999). Let the Trumpet Sound: the Life of Martin Luther King, Jr.   Ã‚  Ã‚   (Harper & Row, 1992). Richardson, Nigel (2003). Martin Luther King (David & Charles, 1997). Martin Luther King: The Nobel Peace Prize 1964.† Nobelprize.org, copyright Nobel Web AB 2006. http://nobelprize.org/nobel_prizes/peace/laureates/1964/king- bio.html [1] Richardson, Nigel (2003). Martin Luther King (David & Charles, 1997). [2] Martin Luther King: The Nobel Peace Prize 1964.† Nobelprize.org, copyright Nobel Web AB 2006. http://nobelprize.org/nobel_prizes/peace/laureates/1964/king- bio.html [3] Oates, S.B. (1999). Let the Trumpet Sound: the Life of Martin Luther King, Jr.   Ã‚  Ã‚  Ã‚   (Harper &   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Row, 1992). [4] Lincoln, C.E. (2002). Martin Luther King, Jr.: A Profile (Hill & Wang, 1996). [5] Oates, S.B. (1999). Let the Trumpet Sound: the Life of Martin Luther King, Jr.   Ã‚  Ã‚  Ã‚  Ã‚   (Harper &   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Row, 1992). [6] Ibid†¦ [7] Haskins, James (2004). The Life and Death of Martin Luther King, Jr. (Lothrop, Lee &   Ã‚  Ã‚   Shephard, 2000). [8] Oates, S.B. (1999). Let the Trumpet Sound: the Life of Martin Luther King, Jr.   Ã‚  Ã‚  Ã‚  Ã‚   (Harper &   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Row, 1992).   

Kfc Essay

Introduction-overview of the company(KFC)| Pg- 2| Short elaboration of micro and macro environment and three factors that influence| Pg-3| Current sales analysis| Pg-4| Environmental factors and opportunities| Pg-5,6| Business macro-environmental factors| Pg-7 | Conclusion| Pg-8| | | Kentucky Fried Chicken Corporation based in Louisville, Kentucky, is one of the world’s most successful fast food organizations. It has operations throughout the world and has a vast history which has been put to present like no other fast food.It has grown enormously following its fragile birth, splashing in scintillating numbers in both franchisees and company owned stores all over. The company’s prime strength lies in providing high-quality chicken meals to its huge consumer base all over the world. Now every day, more than 12 million customers are served at KFC restaurants in 109 countries and territories around the world. KFC operates more than 5,200 restaurants in the United States an d more than 15,000 units around the world. The company has strong product identification through its branding, advertising as well as packaging signifies the company in various manner.The famous paper bucket that KFC uses for its larger sized orders of chicken, its logos and the famous picture of Harland Sanders, the initial founder, all represent KFC in the most colorful way. KFC's specialty is fried chicken served in various forms. However the recipe of 11 herbs and spices used by KFC in preparation of their chicken still remains a trade secret. KFC's primary product is pressure-fried pieces of chicken made with the original recipe. The other chicken offering, extra crispy, is made using a garlic marinade and double dipping the chicken in flour before deep frying in a standard industrial kitchen type machine.Despite KFC’s success as a company, the fast food organization had faced many problems over the years. There were mostly environmental issues that had influenced their product marketing and in time they had inherited new ways and different techniques to cater their fast food products. Animal Cruelty Since 2003, the animal rights group People for the Ethical Treatment of Animals (PETA), have been protesting KFC’s treatment of the animals used for its products with the Kentucky Fried Cruelty campaign.PETA states that they have held more than 12,000 demonstrations at KFC outlets since 2003 because of alleged mistreatment of chickens by KFC suppliers. Alleged rainforest destruction In May 2012, Greenpeace accused KFC of sourcing paper pulp for its food packaging from Indonesian rainforest wood. Independent forensic tests showed that some packaging contained more than 50 per cent mixed tropical hardwood fibre, sourced from Asia Pulp & Paper Macro environment KFC operates in a larger macro environment of forces that creates opportunities, but also threats.A company such as KFC usually cannot influence trends in the macro environment, as they affe ct people and organisations on a larger scale. However, KFC has to carefully examine macro environmental trends and must create competitive responses to such trends. There are six major macro environmental forces KFC has to take into account. Micro environment The microenvironment consists of all forces that are close to KFC, and on which KFC has an impact. They directly affect KFC’s ability to serve its customers. Three major components influence KFC’s microenvironment:COMPETITORS Because the fast food market is highly competitive, KFC faces a wide number of direct and indirect competitors. KFC’s main competitors are fast food chains such as McDonald’s and Domino’s, which are already well established throughout the world. McDonalds’s in particular is a direct competitor, as they have already successfully introduced their Salads plus line, which directly targets ‘healthy food’ conscious world we live in. But, there are a number of other competitors that is also focusing on ‘chicken’ types products.All this competition makes it quite difficult for KFC to maintain or even broaden their customer base. However, with the introduction of a new and healthy product range, KFC can differentiate itself from most competitors and will gain a competitive advantage. CUSTOMERS KFC’s customer market consists solely of the consumer market. KFC’s products are bought by individuals (males, females, singles, and families). Therefore, the product range KFC offer should appeal to as many people within this consumer market as possible, to ensure that the maximum amount of products can be sold.The characteristics of these individuals and a segmentation of them are discussed later in this report. Strengths and weakness of competitors Strengths: 38 products, Attractive Outlets, Huge Marketing, Budget, More entertainment for kids Weaknesses: Same type of Menu, No Home Delivery How they compete with their c ompetitors? It is found that KFC compete its competitors by five ways: †¢KFC compete its competitors through marketing strategy †¢They offered different packages at different events like Ramadan offer, midnight offer etc. †¢KFC compete their competitors by providing good services They must hired the hard selling persons to market their product in the market and motivate their employees for the sake of organizations and employees do well and they compete there competitors KFC has quality products and through these quality products they compete their competitors Current Sales Analysis Market Share Market Share KFC has a very long history and has the most recognize able brand in chicken with over 50% of the market share. It becomes difficult for the companies like Sub way, Mc Donald’s, Chicken planet, Dixie or those who may want to enter in the market of fast food restaurants.Due to with over 50% of the market share in fast food industry KFC has recognition around the world and has been globally positioned for many years in and to capture the market share in adopting a chicken loving experience. Environmental factors and opportunities Political: The operations of KFC are affected by the government policies on the regulations of fast food operation. Currently government are controlling the marketing of fast food restaurant because of health concern such as cardiovascular and cholesterol issue and obesity among the young and children in the country.Governments also control the license given for open the fast food restaurant and other business regulation need to follow such as for a franchise business. Good relationship with government in giving mutual benefits such as employment and tax is a must for the company to succeed in any foreign market. Economic: Though for last 1 year there was economic slowdown all across the globe but the sales of KFC and other fast food chains did not slow down to that extent that of other sectors in. The GDP (Pur chasing Power Parity) is estimated at2. 965 trillion U. S. dollars in the year 2010.The GDP- per Capita (PPP) was 2700 U. S. dollars as estimated in 2008. The GDP- real growth rate in 2007was 8. 7%. India has the third highest GDP in terms of purchasing power parity just ahead Japan and behind U. S. and China. Foreign direct investment rose in the fiscal year ended March 31 2007 to about $16 billion from just $5. 5 billion a year earlier. Socio cultural: India is the second most populous nation in the world with an approximate population of over 1. 1billion people. This population is divided in the following age structure: 0-14 years – 31. 8%, 15-64 years – 63. % and 65years and above – 5. 1%. There has also been a continuous increase in the consumption of fast food in India. The social trend toward fast good consumption is changing and India has seen an increase of 90% fast food consumption from the year 2002-2007. This increase is far greater than the increase in the BRIC nations of Brazil (20 per cent), Russia (50 per cent) and China (almost 60 per cent). Thus this shows a positive trend for fast food industries in India. Technological: The fast food Industry is heating up with a lot of foreign players entering the market.The technological knowhow and expertise will also enter the market with an increase in competition. With the lower rates and increase technology the fast food counters are attracting youth by giving them attractive deals. For e. g. KFC and Domino’s pizza. For a fast food restaurant, technology does not give a very high impact on the company and it is not a significant macro environment variables. However KFC should be looking to competitors innovation and improve itself in term of integrating technology in managing its operation.For example in inventory system, supply chain management system to manage its supply, easy payment and ordering systems for its customers and wireless internet technology. Implementation of technology can make the management more effective and cost saving in the long term. This will also make customer happy if cost savings results in price reduction or promotional campaign discount which will benefits them from time to time. Environmental: As one of world largest consumer of beef, potatoes and chicken, KFC always had been critics for world environmentalist.This is because high consumption of beef causing the green house effect by methane gasses coming from the cow’s ranch. Large-scale plantation has effect the environment and lost of green forest opening for plantation activities. Vegetarian environmentalist criticizes the fast-food giant for cruelty to animals and slaughtering. In America, once KFC want to introduce whale burger causing uproar because whales are endangered species. Before using paper packaging, KFC once had been criticized for being insensitive to pollution because of using ne based packaging for its food products.Imagine millions of people purchase from fast food operator and how is the impact to world environment by throwing away those hard to recycle packaging. Our world is getting concern on environment issue and business operating here should not just care for profit, but careful usage of world resources for sustainable development and care for environment safety and health for our future generation. Critics and concern from all public or activist should bare view and support if necessary to ensure we play our social responsibility better. Legal factors:As a certified fast food operator, there are many regulations and procedures that KFC should follow. For example is the Halal certification that becomes a concern to Muslim consumers. KFC should protect its integrity and consumer confidence by ensuring all materials and process are as claimed or must followed. Other legal requirement that the business owner should follow as stipulated in laws are such as operating hours, business registration, tax requirement, lab or and employment laws and quality & environment certification (such as ISO) in which the outlet has been certified.The legal requirement is important because the offenders will be fined or have their business prohibited from operating which can be disastrous. KFC India -BCG Matrix Boston Consultancy Group (BCG) Matrix Currently KFC have launched a new product in the market. They have also tried to come into the beverages market by launching its new brand of shakes called KRUSHERS. As it is a fairly new product it comes in the category of the Question Mark in the BCG Matrix. It has a low market share thus brings low revenue. KFC is advertising a lot to popularize this product so there is a lot of expenditure on it.This product is individually not bringing any profits and is a cash drain for the company. Company may decide to completely remove this product from the market if it does not do well soon and start bringing in revenue. Business macro-environmental factors The company and a ll the other actors operate in a larger macro-environment of forces, including political, economic, cultural, technological, legal and ecological factors, which shape opportunities and pose threats to the company. Political and legal regulatory affect the strategic development of KFC Corporation, which made the US market more challenging.Example- Forbidding the use of trans-fat cooking oil mandating calorie counts on menus,removing advertisement from kid's programme, and even prohibiting from making unconfirmed claims concerning nutritional value and losing weight benefits. All of these may seriously impede the free flow of goods within a group and from suppliers and consumer demand. According to the Institute for the World Economy, the aggregation of financial crisis continues to result in negative result to the world economy and generate a strong downturn in the entire restaurant industry, which leads to the falling of US unit expansion from 3. % of 2006 to 2. 4% of 2007. On the o ther hand, fewer costs as compared with healthier food helped KFC and the entire fast food industry to grow rapidly. Moreover, KFC can increase profit margins with chicken which is lower in cost compared to other meat. With the ever-increasing impact of health consciousness, like obesity, among consumers, it's increasingly hard for KFC to keep its original product mix and alternatively prompt them to offer healthier foods (threat). In contrast, under the slump chicken consumption in Europe and Asia market owing to the outbreak of avian flu, US market still shows an image of rising.Furthermore, hurried and changing lifestyle of people along with convenient and tasty characters of foods, which offered numerous business opportunities for KFC Corporation. The innovation in technology offers further development possibilities to fast food industry. However, owing to equipment problems, KFC lost its Rotisserie Chicken market which had achieved a huge success in non-fried chicken area. Rest aurants are known to have very high levels of energy intensity due to their relatively small building size and the amount of cooking, heating, and refrigeration needed to prepare and serve food to customers.Due to these high levels of energy use, we continue to focus our efforts on reducing our energy intensity in both new and existing restaurants. In 2006 KFC established a goal to reduce energy usage in the U. S. company-owned restaurants by 12 percent from 2005 levels by the end of 2009. They achieved a 14% reduction through the application of numerous energy conservation measures (ECMs). In addition to reducing energy consumption, these ECMs resulted in the elimination of over 117,000 metric tons of CO2 per year from the atmosphere.The KFC China division has also recognized the need to focus on energy conservation and has become actively involved in implementing ECMs over the past few years. Their efforts have resulted in the elimination of over 5300 metric tons of CO2 per year. Greenpeace, a conservational and environmental organization in 46 countries, has accused Cargill concerning the illegal exportation of soya to KFC for its chicken food supplied. Changing consumers' perception about KFC is arisen among analyst and specialist and forthright.In respect to the accusations has actively retrofit existing restaurants with more efficient lighting systems. During 2009, 190 restaurants in China had their interior linear fluorescent lamps upgraded to a more efficient version resulting in a reduction of over 600 metric tons of CO2 per year. Heating, Ventilation ; Air Conditioning (HVAC): In 2006, Yum! made the commitment to standardize high efficiency air conditioning systems for all U. S. restaurants. Since then, over 1800 high-efficiency air conditioning units have been installed with slightly over 600 taking place in 2008 and 2009.These 600 + installations have reduced our CO2 output by 10,500 metric tons per year. In China, the engineering team developed th e means to overcome water hardness issues compromising the efficiency of certain heating devices used in our KFC kitchens. Their solution enabled the equipment to operate at peak efficiency which eliminated over 4200 metric tons of CO2 per year. In conclusion, KFC had used all its macro environment factors efficiently; it had improved its product in terms of packaging technology, its cooking methods and most important heath wise keeping in mind the external affect on the environment. Kfc Essay Introduction-overview of the company(KFC)| Pg- 2| Short elaboration of micro and macro environment and three factors that influence| Pg-3| Current sales analysis| Pg-4| Environmental factors and opportunities| Pg-5,6| Business macro-environmental factors| Pg-7 | Conclusion| Pg-8| | | Kentucky Fried Chicken Corporation based in Louisville, Kentucky, is one of the world’s most successful fast food organizations. It has operations throughout the world and has a vast history which has been put to present like no other fast food.It has grown enormously following its fragile birth, splashing in scintillating numbers in both franchisees and company owned stores all over. The company’s prime strength lies in providing high-quality chicken meals to its huge consumer base all over the world. Now every day, more than 12 million customers are served at KFC restaurants in 109 countries and territories around the world. KFC operates more than 5,200 restaurants in the United States an d more than 15,000 units around the world. The company has strong product identification through its branding, advertising as well as packaging signifies the company in various manner.The famous paper bucket that KFC uses for its larger sized orders of chicken, its logos and the famous picture of Harland Sanders, the initial founder, all represent KFC in the most colorful way. KFC's specialty is fried chicken served in various forms. However the recipe of 11 herbs and spices used by KFC in preparation of their chicken still remains a trade secret. KFC's primary product is pressure-fried pieces of chicken made with the original recipe. The other chicken offering, extra crispy, is made using a garlic marinade and double dipping the chicken in flour before deep frying in a standard industrial kitchen type machine.Despite KFC’s success as a company, the fast food organization had faced many problems over the years. There were mostly environmental issues that had influenced their product marketing and in time they had inherited new ways and different techniques to cater their fast food products. Animal Cruelty Since 2003, the animal rights group People for the Ethical Treatment of Animals (PETA), have been protesting KFC’s treatment of the animals used for its products with the Kentucky Fried Cruelty campaign.PETA states that they have held more than 12,000 demonstrations at KFC outlets since 2003 because of alleged mistreatment of chickens by KFC suppliers. Alleged rainforest destruction In May 2012, Greenpeace accused KFC of sourcing paper pulp for its food packaging from Indonesian rainforest wood. Independent forensic tests showed that some packaging contained more than 50 per cent mixed tropical hardwood fibre, sourced from Asia Pulp & Paper Macro environment KFC operates in a larger macro environment of forces that creates opportunities, but also threats.A company such as KFC usually cannot influence trends in the macro environment, as they affe ct people and organisations on a larger scale. However, KFC has to carefully examine macro environmental trends and must create competitive responses to such trends. There are six major macro environmental forces KFC has to take into account. Micro environment The microenvironment consists of all forces that are close to KFC, and on which KFC has an impact. They directly affect KFC’s ability to serve its customers. Three major components influence KFC’s microenvironment:COMPETITORS Because the fast food market is highly competitive, KFC faces a wide number of direct and indirect competitors. KFC’s main competitors are fast food chains such as McDonald’s and Domino’s, which are already well established throughout the world. McDonalds’s in particular is a direct competitor, as they have already successfully introduced their Salads plus line, which directly targets ‘healthy food’ conscious world we live in. But, there are a number of other competitors that is also focusing on ‘chicken’ types products.All this competition makes it quite difficult for KFC to maintain or even broaden their customer base. However, with the introduction of a new and healthy product range, KFC can differentiate itself from most competitors and will gain a competitive advantage. CUSTOMERS KFC’s customer market consists solely of the consumer market. KFC’s products are bought by individuals (males, females, singles, and families). Therefore, the product range KFC offer should appeal to as many people within this consumer market as possible, to ensure that the maximum amount of products can be sold.The characteristics of these individuals and a segmentation of them are discussed later in this report. Strengths and weakness of competitors Strengths: 38 products, Attractive Outlets, Huge Marketing, Budget, More entertainment for kids Weaknesses: Same type of Menu, No Home Delivery How they compete with their c ompetitors? It is found that KFC compete its competitors by five ways: †¢KFC compete its competitors through marketing strategy †¢They offered different packages at different events like Ramadan offer, midnight offer etc. †¢KFC compete their competitors by providing good services They must hired the hard selling persons to market their product in the market and motivate their employees for the sake of organizations and employees do well and they compete there competitors KFC has quality products and through these quality products they compete their competitors Current Sales Analysis Market Share Market Share KFC has a very long history and has the most recognize able brand in chicken with over 50% of the market share. It becomes difficult for the companies like Sub way, Mc Donald’s, Chicken planet, Dixie or those who may want to enter in the market of fast food restaurants.Due to with over 50% of the market share in fast food industry KFC has recognition around the world and has been globally positioned for many years in and to capture the market share in adopting a chicken loving experience. Environmental factors and opportunities Political: The operations of KFC are affected by the government policies on the regulations of fast food operation. Currently government are controlling the marketing of fast food restaurant because of health concern such as cardiovascular and cholesterol issue and obesity among the young and children in the country.Governments also control the license given for open the fast food restaurant and other business regulation need to follow such as for a franchise business. Good relationship with government in giving mutual benefits such as employment and tax is a must for the company to succeed in any foreign market. Economic: Though for last 1 year there was economic slowdown all across the globe but the sales of KFC and other fast food chains did not slow down to that extent that of other sectors in. The GDP (Pur chasing Power Parity) is estimated at2. 965 trillion U. S. dollars in the year 2010.The GDP- per Capita (PPP) was 2700 U. S. dollars as estimated in 2008. The GDP- real growth rate in 2007was 8. 7%. India has the third highest GDP in terms of purchasing power parity just ahead Japan and behind U. S. and China. Foreign direct investment rose in the fiscal year ended March 31 2007 to about $16 billion from just $5. 5 billion a year earlier. Socio cultural: India is the second most populous nation in the world with an approximate population of over 1. 1billion people. This population is divided in the following age structure: 0-14 years – 31. 8%, 15-64 years – 63. % and 65years and above – 5. 1%. There has also been a continuous increase in the consumption of fast food in India. The social trend toward fast good consumption is changing and India has seen an increase of 90% fast food consumption from the year 2002-2007. This increase is far greater than the increase in the BRIC nations of Brazil (20 per cent), Russia (50 per cent) and China (almost 60 per cent). Thus this shows a positive trend for fast food industries in India. Technological: The fast food Industry is heating up with a lot of foreign players entering the market.The technological knowhow and expertise will also enter the market with an increase in competition. With the lower rates and increase technology the fast food counters are attracting youth by giving them attractive deals. For e. g. KFC and Domino’s pizza. For a fast food restaurant, technology does not give a very high impact on the company and it is not a significant macro environment variables. However KFC should be looking to competitors innovation and improve itself in term of integrating technology in managing its operation.For example in inventory system, supply chain management system to manage its supply, easy payment and ordering systems for its customers and wireless internet technology. Implementation of technology can make the management more effective and cost saving in the long term. This will also make customer happy if cost savings results in price reduction or promotional campaign discount which will benefits them from time to time. Environmental: As one of world largest consumer of beef, potatoes and chicken, KFC always had been critics for world environmentalist.This is because high consumption of beef causing the green house effect by methane gasses coming from the cow’s ranch. Large-scale plantation has effect the environment and lost of green forest opening for plantation activities. Vegetarian environmentalist criticizes the fast-food giant for cruelty to animals and slaughtering. In America, once KFC want to introduce whale burger causing uproar because whales are endangered species. Before using paper packaging, KFC once had been criticized for being insensitive to pollution because of using ne based packaging for its food products.Imagine millions of people purchase from fast food operator and how is the impact to world environment by throwing away those hard to recycle packaging. Our world is getting concern on environment issue and business operating here should not just care for profit, but careful usage of world resources for sustainable development and care for environment safety and health for our future generation. Critics and concern from all public or activist should bare view and support if necessary to ensure we play our social responsibility better. Legal factors:As a certified fast food operator, there are many regulations and procedures that KFC should follow. For example is the Halal certification that becomes a concern to Muslim consumers. KFC should protect its integrity and consumer confidence by ensuring all materials and process are as claimed or must followed. Other legal requirement that the business owner should follow as stipulated in laws are such as operating hours, business registration, tax requirement, lab or and employment laws and quality & environment certification (such as ISO) in which the outlet has been certified.The legal requirement is important because the offenders will be fined or have their business prohibited from operating which can be disastrous. KFC India -BCG Matrix Boston Consultancy Group (BCG) Matrix Currently KFC have launched a new product in the market. They have also tried to come into the beverages market by launching its new brand of shakes called KRUSHERS. As it is a fairly new product it comes in the category of the Question Mark in the BCG Matrix. It has a low market share thus brings low revenue. KFC is advertising a lot to popularize this product so there is a lot of expenditure on it.This product is individually not bringing any profits and is a cash drain for the company. Company may decide to completely remove this product from the market if it does not do well soon and start bringing in revenue. Business macro-environmental factors The company and a ll the other actors operate in a larger macro-environment of forces, including political, economic, cultural, technological, legal and ecological factors, which shape opportunities and pose threats to the company. Political and legal regulatory affect the strategic development of KFC Corporation, which made the US market more challenging.Example- Forbidding the use of trans-fat cooking oil mandating calorie counts on menus,removing advertisement from kid's programme, and even prohibiting from making unconfirmed claims concerning nutritional value and losing weight benefits. All of these may seriously impede the free flow of goods within a group and from suppliers and consumer demand. According to the Institute for the World Economy, the aggregation of financial crisis continues to result in negative result to the world economy and generate a strong downturn in the entire restaurant industry, which leads to the falling of US unit expansion from 3. % of 2006 to 2. 4% of 2007. On the o ther hand, fewer costs as compared with healthier food helped KFC and the entire fast food industry to grow rapidly. Moreover, KFC can increase profit margins with chicken which is lower in cost compared to other meat. With the ever-increasing impact of health consciousness, like obesity, among consumers, it's increasingly hard for KFC to keep its original product mix and alternatively prompt them to offer healthier foods (threat). In contrast, under the slump chicken consumption in Europe and Asia market owing to the outbreak of avian flu, US market still shows an image of rising.Furthermore, hurried and changing lifestyle of people along with convenient and tasty characters of foods, which offered numerous business opportunities for KFC Corporation. The innovation in technology offers further development possibilities to fast food industry. However, owing to equipment problems, KFC lost its Rotisserie Chicken market which had achieved a huge success in non-fried chicken area. Rest aurants are known to have very high levels of energy intensity due to their relatively small building size and the amount of cooking, heating, and refrigeration needed to prepare and serve food to customers.Due to these high levels of energy use, we continue to focus our efforts on reducing our energy intensity in both new and existing restaurants. In 2006 KFC established a goal to reduce energy usage in the U. S. company-owned restaurants by 12 percent from 2005 levels by the end of 2009. They achieved a 14% reduction through the application of numerous energy conservation measures (ECMs). In addition to reducing energy consumption, these ECMs resulted in the elimination of over 117,000 metric tons of CO2 per year from the atmosphere.The KFC China division has also recognized the need to focus on energy conservation and has become actively involved in implementing ECMs over the past few years. Their efforts have resulted in the elimination of over 5300 metric tons of CO2 per year. Greenpeace, a conservational and environmental organization in 46 countries, has accused Cargill concerning the illegal exportation of soya to KFC for its chicken food supplied. Changing consumers' perception about KFC is arisen among analyst and specialist and forthright.In respect to the accusations has actively retrofit existing restaurants with more efficient lighting systems. During 2009, 190 restaurants in China had their interior linear fluorescent lamps upgraded to a more efficient version resulting in a reduction of over 600 metric tons of CO2 per year. Heating, Ventilation ; Air Conditioning (HVAC): In 2006, Yum! made the commitment to standardize high efficiency air conditioning systems for all U. S. restaurants. Since then, over 1800 high-efficiency air conditioning units have been installed with slightly over 600 taking place in 2008 and 2009.These 600 + installations have reduced our CO2 output by 10,500 metric tons per year. In China, the engineering team developed th e means to overcome water hardness issues compromising the efficiency of certain heating devices used in our KFC kitchens. Their solution enabled the equipment to operate at peak efficiency which eliminated over 4200 metric tons of CO2 per year. In conclusion, KFC had used all its macro environment factors efficiently; it had improved its product in terms of packaging technology, its cooking methods and most important heath wise keeping in mind the external affect on the environment.